Minor Project The Night School

Minor Project: The Night School

Zhang Wan Ru 0368214

21/04/2025—08/08/2025 (Week 1-Week 14)

Bachelor of Design in Creative Media / Taylor's University


INSTRUCTIONS



LECTURES
Week 1: Module Briefing
We primarily learned about the module grading criteria and carefully read the module guide to ensure we understood the overall course flow and expectations. Afterward, we worked in groups to select a project to lay the foundation for our upcoming collaboration.

Week 2: Empathy
Week 2 focused on empathy. We learned how to truly understand user experiences and needs through direct interaction. The course emphasized that only by truly understanding users can we design solutions that address their needs. I deeply realized that assumptions often lead to failure, and that Design Thinking can transcend traditional design fields and promote innovation across various industries.

Week 3: User Research
This week, we gained a deeper understanding of the importance of user research. Through interviews and observations, we were able to gather firsthand data, enabling us to build more realistic and effective user personas. Skipping this step can result in a product that doesn't truly meet user needs. I learned that investing in user research early on not only improves product quality but also avoids costly revisions later on.

Week 4: Define
We learned how to extract findings and insights from the collected data and craft a problem statement based on them. This step helped us translate our research into solvable problems and ensure that the entire project was user-centric. The "how to do what, for whom" sentence structure training in the course also helped me more clearly express my design intentions.

Week 5: Ideation
This week, we began generating ideas, using various methods such as brainstorming, mind mapping, SCAMPER, and Crazy 8s. Through these exercises, I learned how to quickly generate a large number of ideas and filter those with potential. We also practiced creating user journey maps to gain a deeper understanding of user emotions and pain points during product usage.

Week 6: Design Proposal
In week 6, we wrote and submitted a project design proposal, clarifying the research background, target users, brand direction, and timeline. I realized that a complete and logical proposal not only helps the team reach consensus but also serves as a valuable tool for communication with clients and reviewers. We also learned how to prepare a professional proposal presentation, including how to establish visual hierarchy, use appropriate typography and color, and confidently present the design solution.


PROJECT

Week 1: The Night School Project
We chose the Night School project. Let’s start with a brief understanding of this project.

Fig. 1.1 Overview of the project, Week 1 (24/04/2025)

Week 2: Project Briefing
During the second week of the project briefing, we were asked to work in groups to propose an innovative concept to support and advance the Night School program. We received a project proposal document, which included an executive summary outlining the project's overall profile, structure, mission, and goals. The project is currently in its third phase, focusing on technology adoption, Google certification, and building impactful partnerships. During this phase, the Night School program is committed to deepening its educational impact, empowering educators, and actively promoting changes in the teaching environment and practices of refugee educators. We also need to consider how to convince sponsors to partner with Taylor University and provide funding for the Night School.

Fig. 2.1 Overview of the project, Week 2 (01/05/2025)

Week 3: Contextual Research
We began by doing some background research on the topic. Since this was my first exposure to information about refugees and the role of Alternative Learning Centers (ALCs), I researched and read relevant content online. Since our understanding of Alternative Learning Centers (ALCs) and how night school programs operate is limited, we initially simply proposed some ideas we wanted to research, as the proposals were the only information we had.

Since our group's topic was related to Alternative Learning Centers (ALCs), I searched for organizations that provide education for refugees and entered the information into Miro. I also looked into relevant news and legal protections for refugees.

I also learned about some of the situations in refugee schools through my friends who studied education and saw some photos of refugee students.

Fig. 3.1 Contextual Research, Week 3 (08/05/2025)

Fig. 3.2 photos of refugee students, Week 3 (08/05/2025)

Week 4: User Persona Creation
After discussing our user personas, we created 3 different personas :
  • 1. ALC Principal
  • 2. Education students
  • 3. Adults who know about ALC and want to help (ALC-aware supporters)
I was assigned to do the user persona creation for the second education student.

Fig. 4.1 User Persona Creation (Education Students), Week 4 (15/05/2025)

Fig. 4.2 User Persona Creation, Week 4 (15/05/2025)

Week 5: User Persona Interview
This week, we addressed Mr. Mike’s feedback, noting that our questions were not specific enough to support our subsequent data analysis. We are now focusing on refining our interview questions so we can leverage the real data we collect to create solutions and support the night school project.

Click HERE to view the interview questions

Fig. 5.1 Interview questions_minor project, Week 5 (22/05/2025)

We then discussed assigning different tasks, requiring each of us to interview one of the user personas. I approached a student who was a full-time Bachelor of Education student of mine, and during the interview I took down important information based on her responses.

Fig 5.2 User Persona Interview Response, Week 5 (22/05/2025)

Week 6: Post-Interview
After I collected the respondents' responses, we needed to analyze them and extract the key points. Based on the requirements provided by the team leader, I summarized the key points of the respondents' responses and made them into slides for better presentation.

Fig. 6.1 User Persona, Week 6 (29/05/2025)

We created 3 different personas:
  • 1. ALC Principal
  • 2. Education students
  • 3. Adults who know about ALC and want to help (ALC-aware supporters)
Fig. 6.2 User Persona, Week 6 (29/05/2025)

Week 7: Empathy Map
After completing the interviews and collecting user personas, we created empathy maps to help us gain a deeper understanding of our target users' feelings, thoughts, and behavioral patterns. By visualizing what users see, hear, say, and do, as well as their needs and pain points, we were able to more clearly grasp their true situation throughout the entire user experience.

Fig. 7.1 Empathy Map, Week 7 (05/06/2025)

Week 8: Analyzing Findings
We focused on analyzing the data collected from our interviews. Each team member was responsible for summarizing five key findings to extract valuable insights based on first-hand user input. After identifying our individual findings, we came together to group similar points, allowing us to categorize them into broader key themes. This process helped us recognize patterns in user needs and behaviors. Following this, we developed insight statements for each theme, which allowed us to reflect on why these themes may have emerged and what underlying user motivations or challenges they reveal. This activity significantly improved my ability to synthesize qualitative data and turn it into meaningful insights that inform design decisions.

Fig. 8.1 Insight Discovery, Week 8 (12/06/2025)

Fig. 8.2 Insight Discovery (Findings), Week 8 (12/06/2025)

Fig. 8.3 Insight Discovery (Categories of Findings), Week 8 (12/06/2025)

Fig. 8.4 The Problem Statement and HMW, Week 8 (12/06/2025)


Week 9: Proposal Slides Making
We're focused on creating a proposal for the night school project and will present it to the night school judging panel next week. Each of us has been assigned different tasks, and my primary responsibility is to write the project overview and objective. I need to understand all of our group's goals and key areas.

Fig. 9.1 Project overview and objective, Week 9 (19/06/2025)


Mr. Mike said that our solutions were not supported by case studies, so in order to support the solutions to the “HMW” questions we proposed, we added case studies to support these solutions. To ensure the reliability of the proposed solutions, I searched for relevant case studies on the Google Scholar search engine. E.g.: Refugee children and the English language; challenges of refugee teachers in Malaysian community-based learning centers; digital teacher log prototype research (Spain).

Fig. 9.1  Case studies research, Week 9 (19/06/2025)


Week 10: Proposal Presentation
This week, we will present our proposal to Mr. Mike and the evening school judges. I was honored to participate in this presentation, even though my presentation was very brief. After the presentation, the judges provided suggestions for improvement.

Feedback:
  • How we convert design done into Figma prototype
  • Feasibility of including extra lessons such as language and cultural classes
  • Timeline and budget to develop the application
  • The logo made can be improvised to suit the theme
This week, our team held a virtual meeting to discuss how to refine our proposed solution and make it more feasible. Following Mr. Mike's advice, as he told us we didn't know their primary curriculum, we adjusted our proposal by removing the additional course, as it didn't align with the proposal's requirements. Furthermore, we adjusted our initial proposed solution to ensure that the remaining solution met the proposal's requirements and was feasible.

Because the content needs to be revised, the content I need to modify is
1. HMW1: Add functions, such as teachers must complete interactive quizzes/tasks, which are language and cultural quizzes, to unlock lesson templates, videos, and cultural guides, etc.
2. Goals: State the benefits

I integrated it based on our meeting and the content we revised.
Fig. 10.1 HMW1, Week 10 (26/06/2025)


Fig. 10.2 
Goals, Week 10 (26/06/2025)

Fig. 10.3 Proposal presentation slides, Week 10 (26/06/2025)

Week 11: User Journey Map
In Week 11, our team focused on product development and began creating a user journey map. To ensure the map's content aligned with actual user experiences, we held an online meeting to discuss key milestones and interactions to include. By constructing a user journey map, we were able to more systematically analyze every step of the user's journey, from initial product contact to actual usage. We identified potential pain points at each stage and considered how to optimize the design to enhance the overall experience.
Fig. 11.1  User Journey Map, Week 11 (03/07/2025)

Week 12: 
Development Stage 
 We officially entered the project's development phase. Each team member was assigned specific tasks to collaborate on various aspects of the final product, including poster design, social media content management, logo optimization, and UI/UX prototype development. I was responsible for designing the web UI/UX prototype and worked with my teammates on the desktop interface. Since I'm more comfortable sketching, I started by sketching the pages and sent them to my teammates for further visual design and refinement in Figma. We successfully completed the design of the login page and class toolkit pages, ensuring they met user needs both functionally and visually. 


Fig. 12.1  Sketches, Week 12 (10/07/2025)
Then my team member Vincent started working on Figma and made a digital UI/UX presentation.
Fig. 12.2  Sketches, Week 12 (10/07/2025)

Week 13: Microsite Design
My leader assigned me a new task. I need to do a microsite design for our The Night School project. The content should include the key projects we can provide, emergency workshops, and first aid 3-phase.
I started looking for some references on the Internet for my mood board.

Fig. 13.1 Mood board, Week 13 (17/07/2025)

Fig. 13.2 Mood board, Week 13 (17/07/2025)

Then I developed some main pages.
Fig. 13.3 Microsite Design, Week 13 (17/07/2025)

Week 14: Improve Microsite Design
I shared my completed microsite design with our group and asked for suggestions for possible changes. I incorporated their advice and made changes to make it more design-focused. My leader also provided a lot of inspiration and support.

Fig. 14.1 Microsite Design Overview (Iphone), Week 14 (24/07/2025)

I made a simple prototype and was able to run a simple process.
Fig. 14.2 Microsite Design prototype  (Iphone), Week 14 (24/07/2025)

View the Microsite Design Iphone on Figma [HERE]
Fig. 14.3 Microsite Design   (Iphone), Week 14 (31/07/2025)

Week 15: Final Presentation
After we finished all the projects, we asked Mr. Mike to review them and give us some feedback. His feedback on my project was that I couldn't just create a microsite for mobile perspectives, but that I needed to create a microsite for desktop perspectives. So I created a desktop perspective as well.

We designed everything in the style of My Microsite Design, Minimalist in High Contrast,and using the fonts of inter.
Fig. 15.1 Colour pallete, Week 15 (31/07/2025)

Fig. 15.2 Microsite Design   ( Desktop), Week 15 (02/08/2025)

Fig. 15.3 Microsite Design Prototype  ( Desktop), Week 15 (02/08/2025)

Microsite Design Desktop Outcome:https://youtu.be/t_V4k1BVS24
Fig. 15.4 Microsite Design ( Desktop), Week 15 (02/08/2025)

View the Microsite Design Desktop on Figma [HERE]
Fig. 15.5 Microsite Design   (Desktop), Week 15 (02/08/2025)

Place the Microsite according to the needs of our user journey, pain and touchpoints, but present it in the form of mockups in our final slides so that it can be presented beautifully during the presentation.
Fig. 15.6 Microsite Design  Home page, Week 15 (03/08/2025)

Fig. 15.7 Microsite Design Service Page, Week 15 (03/08/2025)

Fig. 15.8 Microsite Design Register Page and Inquiries page, Week 15 (03/08/2025)

Fig. 15.9 Microsite Design (Desktop) , Week 15 (03/08/2025)

This presentation was attended by all our team members. We held an online meeting the night before and conducted a presentation part. The next morning, we also conducted a simple timed drill. Because we only had 15 minutes to present, we had to grasp all the time to introduce our main content.

On August 4th, we held our final project presentation, reporting our final results to Mr. Mike and the night school project judges.

Fig. 15.10 Proposal presentation slides , Week 15 (04/08/2025)

Link to Main Website Figma: HERE

Fig. 15.11 Main Website Outcome , Week 15 (03/08/2025)

Link to Instagram Page: HERE

Fig. 15.12 Social Media Layout , Week 15 (03/08/2025)

Posters & Flyer:
Fig. 15.13 Posters & Flyer , Week 15 (03/08/2025)


REFLECTION

The Night School Project not only honed my design and project implementation skills, but more importantly, it gave me my first real understanding of the many refugee students struggling to access education around us. The challenges and realities they face have deepened my understanding of the concept of educational equity and prompted me to prioritize empathy and feasibility when designing solutions.

During this collaborative process, I gradually realized that effective communication isn't always easy; it requires patience, understanding, and the flexibility to adapt to changing circumstances. When team members offered different suggestions, I learned to listen carefully, consider their perspectives, and adjust my presentation to foster better collaboration. Not only should I consider everyone's perspectives when developing my own ideas, but I should also maintain a holistic perspective on my tasks, as all tasks are interconnected. An hour before the presentation, our team urgently adjusted the proposal slides based on Mr. Mike's feedback. This process made me deeply appreciate the power of teamwork at critical moments—we worked together, supported each other, and ultimately delivered a successful presentation.

I am also very grateful to our team leader Phang Ann, who has always led the team forward with clear direction and calm judgment; I would like to thank my mentor Mr. Mike for his professional guidance and valuable feedback throughout the process, which allowed me to continuously optimize my thinking and design methods; I am also grateful to every teammate for their trust and support. It is our joint efforts that made this project a success and also allowed me to grow a lot in the process.





























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